MDM - mobile data management
Mobile Behavior
Behavior profile analysis using the information available in smartphones.
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Insights
Information is enriched with various data on visited places, such as category, average ticket and events, thereby creating behavioral intelligence about users.
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Activation
MDM’s data intelligence can also be used for media actions through GeoBehavior and GeoFence.
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Metrics & Analytics
Use MDM’s intelligence to analyze and measure your campaign results as well as to understand the potential impacts of your target public’s change of behavior.
Mobile Data Management
We cross geographic information from groups of people with
a number of information about visited places with the purpose
of analyzing patterns and e defining behaviors.
Gain access to MDM’s SaaS platform to analyze and activate mobile users based on anonymous information that are collected, treated, and enriched.
Insights
User Behavior
Brands and Apps now can learn more about their users, by identifying behaviors, habits, and tendencies.
Competitors monitoring
Use geolocation data to identify and analyze clusters of users visiting competitors’ places.
Surveys
Perform behavioral filters based on the data available for more direct and specific surveys.
Urban mobility
Analyze people flow by OD (Origin/Destination), day of the week, time of the day, modal, home and business addresses.
Activation
Activations can be performed by using historical data that takes into consideration users’ habits (GeoBehavior) or real-time (GeoFence) that activates users present in a given place, day, and time.
Mobile Advertising
Owned network of premium applications for activation through unique, interactive formats:
- Display / Rich Media / Vídeo
- Native
- Push Notifications (Text, image, and image carrousel)
Extended Audience
MDM’s organized clusters that are available for activation through other channels. Our audience and intelligence – in your media plan.
OOH Mobile
Geolocated clusters crossed with
out-of-home media point addresses in your media plan with complementary activations.
Metrics & Analytics
Store visits
Analyze the flow generated in PoSs, sort out which visits are new or recurrent, compare with visits to the other PoSs and competitors.
Campaign monitoring
Understand the behavior changes for groups of users impacted by the campaign.